Divinity Science,

Overview

Divinity Science is a holistic wellness platform that brings together mental, physical, and emotional health tools in one user-friendly app. The project aimed to transform a complex, science-driven concept into an accessible digital experience for a wide audience. Our mission was to empower individuals, from busy professionals to students, homemakers, and veterans, to improve their well-being through personalized guidance. This case study outlines how we identified key pain points and insights and translated them into strategic UX decisions, resulting in a more engaging, inclusive, and impactful wellness product.

Role and Team

I served as the UX Designer for this project, leading the end-to-end design process from research through high-fidelity prototyping. I collaborated closely with a cross-functional team.

Key Challenges

As a new entrant in wellness, we needed to design a brand and experience that instantly conveys reliability, encouraging users to give it a try. The platform covers multiple wellness dimensions (mental, physical, and emotional). A key challenge was balancing these areas in the UI without overwhelming users, ensuring all aspects felt integrated and equally accessible.

Discovery Phase

We conducted an online survey (with 80 respondents) to gather quantitative data on wellness habits and preferences, and in-depth interviews with 12 individuals representing our target demographics (students, professionals, homemakers, and veterans). These sessions uncovered personal wellness goals, daily routines, pain points, and motivations.

" Users feel overwhelmed by the volume of wellness content and don’t know where to begin. The personalization feels generic, leading users to feel the content doesn’t reflect their real goals or progress."

Competitor Analysis

User Persona

With a clear understanding of user needs, we moved into designing key features that would shape the Divinity Science experience. Our approach was to create an innovative, user-first journey from the moment someone opens the app. Based on the research, I created a primary user persona to represent the target audience:

"Users feel overwhelmed by the volume of wellness content and don’t know where to begin."

"The personalization feels generic, leading users to feel the content doesn’t reflect their real goals or progress."

Journey Mapping

Here we explain how John interacts with the app to better understand their well-being. It captures each step of the experience, from launching the app and completing the assessment to receiving personalized insights and tracking progress. By mapping John’s thoughts, emotions, and actions, the team identified pain points like adding voice-over visuals and opportunities like remote sharing with other users would really help.

User Flow

This linear flow helps ensure that each screen, action, and decision point aligns with John’s needs and mental model. By mapping this flow, designers can identify friction points, streamline navigation, and reinforce a seamless, guided experience that keeps John engaged and progressing towards her wellness goals.

Design Exploration

In this sprint, we honed in on the essentials. By focusing on the MVP, we ensured core needs were met and aligned all stakeholders.

Baseline Concept- Wellness Assessment

We incorporated the original team's design but tweaked it to improve discoverability and usability. This concept was about speed, getting a solution to market quickly. While it offered a rapid path to launch, it didn't deliver the optimal user experience on mobile devices that we aimed for.

Design round 1

We realised a few inconsistencies within the design. Our first screen needed a brief before jumping into the wellness assessment for new users. Early testing helped us uncover usability issues and provide a seamless user experience.

We iterated our designs based on the stakeholders' review and our review meetings with product managers and developers.

I also revamped other designs like bite-sized lessons feature, which is one of our MVP features. These are designed to be short, actionable, and easily digestible for daily engagement.

Usability Testing

In this period, we validated our user-centered approach through user testing. We used Hotjar, to collect user feedback before our launch.

Improved User Satisfaction and Trust Growth

Users remarked, "personal touch" and "feels like it understands my needs," both indicating the power of personalization. Positive feedback ratings increased by 25% compared to the previous version. While it was early to measure long-term health outcomes, initial self-reported data were encouraging.

Stakeholders noted that the clear UX vision helped align the team and even influenced our development priorities.